"Buddy" is a special way to use Monsters during the game. At the start of the game, each player chooses 1 monster from his/her deck and places it into the buddy zone, then that monster (and all other cards with the same name) becomes his/her buddy. The Buddy Monster does not count towards the 50-card minimum deck size, nor does it count towards the "4-per-deck" rule. This means you can have a 5th copy of your Buddy Monster for place in the buddy zone.
During a player's main phase, if the player has a card in his/her hand with the same name as his/her buddy, he/she can "Buddy Call", placing the monster from the buddy zone to a monster area at stand, then place the another copy from his/her hand into the buddy zone at rest. If the Buddy Call was successful (it not was nullified), the player gain 1 life due to "Buddy Gift". You may only perform Buddy Call once per game. Buddy call is still considered a single call, so if the monster has "Call Cost", it must be paid first.
Also, you may Buddy Call using effects that call such as Quick Summon. In that case, call the buddy as normal, then place the monster called by the effect in the buddy zone at rest, you still gain 1 life.
All copies of your Buddy monster are treated as the Buddy. If a card ability involves the Buddy such as Ultimate Buddy!, it can apply with any copy of the Buddy monster even if it wasn't Buddy called.
If you do not have at least 4 copies of your buddy monster, you may use a My Buddy! as a substitue, you may Buddy Call using it. In order to do it, the My Buddy! must be in your hand, if it is, declare Buddy Call, then place your Buddy Monster from the buddy zone to a monster area at stand, and place the My Buddy! from your hand into the buddy zone at rest. Remember that you may only Buddy Call once per game, even using My Buddy!.